For many of us, taking out our smartphone or tablet to sniff out local Wi-Fi has become a reflex when passing through cafes, restaurants, shops and shopping centres, hotels, railway & bus stations... almost everywhere.
According to research;
- 72% of participants confirmed that they now use public Wi-Fi
and of those,
- 78% said they specifically look for free Wi-Fi connections when out in public places and have apps for the purpose!
As a result, we can safely say that Wi-Fi not only attracts consumers to a venue or retail location, but 77% are more likely to go to a location if it offers free Wi-Fi.
That's a substantial number of people that are actively seeking out Wi-Fi and favouring locations that provide it and every single one could be a new potential customer for you… if you want them to be! But we are clever people, we know what we want and we know they have a choice. Customers want Wi-Fi - clearly - and the quicker you can offer it in a safe and legal manner, the quicker you can increase your bottom line.
Free Wi-Fi in coffee shops and cafés seems almost mandatory these days because the large chains all have free Wi-Fi so smaller independents must have it too and it is that principle that is now starting to apply right across the public market place. So one of the key things you can do to drive people into your business - not to mention give them something special once they are there - is to offer FREE Wi-Fi. By providing them with what they want you will increase your turnover and increase your customer’s satisfaction.
It's a no-brainer: offering free Wi-Fi helps gain customer loyalty and increase sales