SSL security

Why You Should Enable HTTPS on Your Website?
Information security is a major on-line issue as organisations and web users are demanding more protection and greater safeguards so that they share sensitive data, can carry out financial transactions and grow their business on the Internet.

HTTPS is fundamental for ensuring safe administration, critical security and information trustworthiness for both your sites and your clients’ private data and all the major browsers support HTTPS security features, so it is essential to have SSL certificate for your web sites and applications.

So what's it all about?

Different Browsers Showing SSL Padlocks

HTTPS stands for – Hypertext Transfer Protocol Secure, here the extra “s” clearly indicates the security and safety features for your website. While on the other hand, the “s” turns out to be for SSL as well – Secure Sockets Layer, this is a digital certificate that helps in offering strong encryption and a secure connection to your website.

Can you see a little padlock in the address bar of your browser?

This indicates that your website is secure and that all the confidential and crucial information, like – credit card details and PIN numbers are safe and secure from hacking and other cyber threats.

There are many reasons for enabling HTTPS to your website;

HTTPS gives a reliable status for your users
More than half of the world is on the internet today and demanding that browsing and surfing should be safe for every user, because it holds their personal information and accountability. Now consider that around 30% of hacking and eavesdropping incidents take place online.
HTTPS provides the necessary security and is executed by SSL certificates installed on websites to protect online communications.

HTTPS aids in protecting the integrity of your website
HTTPS is extremely effective in protecting a website from intruders. Encryption helps to secure the on-line data to reduce the risk of attack by cyber criminals, so presenting the site as secure and trustworthy.
It also reduces the chances of man-in-the-middle attacks, or surveillance techniques. Google is pushing all store owners to establish secure connections using HTTPS and it's in the mood to call out companies that are still ignoring the protection of their customers’ sensitive information.

SEO improves Google Search Ranking

HTTPS improves your SEO and search rankings
Google has now officially announced that the SSL/HTTPS enabled websites will definitely get more preference over the non-HTTPS versions. This means that if you and your one online competitor have similar websites parameters, then the website with HTTPS will be preferred by Google while rendering SEO and analyzing analytics.

Chrome starts tagging HTTP as “Not Secure”
In the past, there has been a lot of criticism in giving credit card information online, due to numerous false and phishing websites. Google is now applying security alerts in Chrome to warn users that the HTTP website they want to visit is “Not Secure”, so deterring users from visiting them, meaning that HTTPS marking is becoming imperative.

HTTPS is essential for Google accelerated mobile pages
Accelerated Mobile Pages (AMP) technology helps to make pages load instantaneously on mobile devices. Google indexes mobile pages because a majority of the web traffic today is driven by mobiles and it fetches the search results in accordance to the mobile pages of the websites, as for Google, the load speed of a website is a decisive factor for ranking a web page.

As a result, AMP enabled websites will be ranked far better by Google than the non-AMP websites.   So in order to benefit from the faster page loading experience, AMP requires HTTPS so furthering the need to have an SSL certificate to encrypt your mobile website traffic.

Accelerated Mobile Pages

HTTPS Certificate Testing
To make sure your SSL Certificate is using the latest in security best practices and see if there are any vulnerabilities in the Protocol, Cipher Suite or Handshake, scans can be performed by using this website:

Qualys - SSL Server Test

HTTPS to get accurate referrer data from Google Analytics
HTTPS cryptography protocol was developed to set up a secure environment over the web. When unencrypted web page traffic comes from an SSL encrypted site, analytics will render it as direct traffic instead of the referrer. As a result, you will lose all referrer data as traffic passes from a secure HTTPS site to a non-secure HTTP site. To avoid this situation and get accurate data in analytics, the website requires an SSL certificate.

All in all, to be safe and to stay strong on the web, with result generating SEO, HTTPS is highly recommend and advised because there is nothing as important as the safety and security of your own data and information and that of your web site visitors.

This job is done by HTTPS perfectly!

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Hatfield Hotel

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